Listening to what your customers are talking about and ensuring that they find you are essential to your business. Search engine optimization and social media marketing are crucial tools that can greatly help bring customers to your door. Before we dig deeper, let’s define these terms.
Search engine optimization (SEO) refers to maximizing a website’s visibility and page rank in search engines such as Google, Bing, and Yahoo!
The world of SEO is constantly changing due to new tools and new search engine algorithms. What works one week may actually hurt the next. Therefore, it’s crucial to have experts on your side who can maximize your website’s visibility and keep you out of trouble.
Next, let’s talk about social media marketing. New social media sites emerge every day, but familiar names like Facebook, Twitter, Pinterest and to a lesser degree YouTube and Instagram have the largest user pools, or customers we can target. What people share and talk about on these sites are huge factors in influencing purchase decisions. Successful businesses have accounts on at least two social media sites and are constantly posting content and talking to visitors to learn what customers want and build long-term relationships.
So, how do you develop an internet marketing plan? Defining your customers is the first crucial step and one that many companies tend to skip. For example, a toy store might target mid-to-high income parents with children between the ages of 2 and 15. A home goods store might target stay-at-home moms between the ages of 25 and 40. There’s no rule for how general or specific you must be, but you should have a clear picture of your audience. We can help you understand you customers’ needs and behaviors and help them find you.
Customer data includes what people are discussing on social media, what they’re searching for on Google, where they’re searching from, and key demographics such as age, gender, income and education. With this information, we can begin to target potential customers, focus on their needs, and build relationships.
This is just a peek at how we develop internet marketing plans for our clients. For an in-depth marketing analysis, call us and we’ll do our best to bring more customers to your business.